A launch campaign for The Meadow Dance, Phase II, Hyderabad – a residential project by Total Environment. ‘Made For You’ was centered around the idea of customising and designing spaces for the people who live in them. Each home was carefully handcrafted and built with great detail to suit the owner’s distinct taste.
Additionally, Phase II of The Meadow Dance was designed after listening to the customers’ needs and budgetary preferences, giving ‘made for you’ a new meaning.
The words ‘Made For You’ are a typographic representation of characteristic elements true to Total Environment homes, namely gardens, handcrafted wood and wire cut bricks.
The campaign included billboards, emailers, GDN banners, social media posts and proposed print ads.
MEADOWS: Grass. Symbolized the earth-sheltered home and landscaped green roof. Drove the thought of being able to live in the countryside away from the heat of the bustling city, nestled amidst nature.
HANDCRAFTED: Wood. Symbolized handcrafted homes and excellent craftsmanship. Drove the thought of owning a furnished home built around your needs.
NATURAL MATERIALS: Brick / Stone. Symbolized our signature brick facade / handmade cobblestone streets. Drove the thought of living in a Total Environment home, built with specially handcrafted natural materials.