THE CONCEPT
       
     
THE ELEMENTS
       
     
A GARDEN WITH EVERY HOME
       
     
EXTENSIVELY FURNISHED HOMES
       
     
BUILT WITH NATURAL MATERIALS
       
     
Handmade Type
       
     
Process
       
     
Process
       
     
GRASS - Final
       
     
Process
       
     
Process
       
     
BRICK - Final
       
     
Process
       
     
Process
       
     
WOOD - Final
       
     
EMAILER
       
     
BILLBOARD
       
     
THE CONCEPT
       
     
THE CONCEPT

A project launch campaign for The Meadow Dance - Phase II, Hyderabad. MADE FOR YOU was centered around the idea of customising and designing spaces for the people who live in them. Each home was carefully handcrafted and built with great detail to suit the owner’s distinct taste.

Additionally, Phase II of The Meadow Dance was designed after listening to the customers’ needs and budgetary preferences, giving “made for you” a new meaning.

THE ELEMENTS
       
     
THE ELEMENTS

The words “Made For You” are a typographic representation of characteristic elements true to Total Environment homes, namely gardens, handcrafted wood and wire cut bricks.

The campaign included billboards, emailers, GDN banners, social media posts and proposed print ads.

A GARDEN WITH EVERY HOME
       
     
A GARDEN WITH EVERY HOME

MEADOWS: Grass. Symbolized the earth-sheltered home and landscaped green roof. Drove the thought of being able to live in the countryside away from the heat of the bustling city, nestled amidst nature.

EXTENSIVELY FURNISHED HOMES
       
     
EXTENSIVELY FURNISHED HOMES

HANDCRAFTED: Wood. Symbolized handcrafted homes and excellent craftsmanship. Drove the thought of owning a furnished home built around your needs.

BUILT WITH NATURAL MATERIALS
       
     
BUILT WITH NATURAL MATERIALS

NATURAL MATERIALS: Brick / Stone. Symbolized our signature brick facade / handmade cobblestone streets. Drove the thought of living in a Total Environment home, built with specially handcrafted natural materials.

Handmade Type
       
     
Handmade Type
Process
       
     
Process
Process
       
     
Process
GRASS - Final
       
     
GRASS - Final
Process
       
     
Process
Process
       
     
Process
BRICK - Final
       
     
BRICK - Final
Process
       
     
Process
Process
       
     
Process
WOOD - Final
       
     
WOOD - Final
EMAILER
       
     
EMAILER
BILLBOARD
       
     
BILLBOARD